Role
Art Direction
Visual Identity
UI Design
Motion Design
I created this brand out of a hectic experience of my own. I want a one-stop solution, so I don’t have to go to a gigantic grocery store to dig around for what I need when I feel discomfort and pain each month. From this project, I’ve explored my artistic voice in approaching brand identity development and learned how to connect with my audience from my heart rather than just a technical aspect of my skills.
A one-stop destination - an online marketplace for female body health.
Recognizing the female body’s uniqueness in a biological scope, I see it as an empowering moment where I decided to utilize hormones as a brand driver. I created a visual library using two unique hormones under the microscope. It explores various treatments through an artistic approach to convey the natural rhythm of the female body. Displaying it as an artwork. Making the advertising of this brand more of a visually appealing experience.
