Brand Identity Development

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Motion Design

HAYLEY AN

HAYLEY AN

Motion Design

+

Brand Identity Development

Daydream

Role

Story, Art Direction,
motion design and animaton

Story, Art Direction,
motion design and animaton

A motion poem built on simplicity: three circles, three scenes, three stages of being. A tunnel (passage), an imaginary land (possibility), and a laundromat (routine) weave together in this meditation on movement and meaning, where minimal forms carry maximal resonance.

A Meditation on Imagination through Circle Motif.

A Meditation on Imagination through Circle Motif.

A Meditation on Imagination through Circle Motif.

Process

This project began with visual explorations, crafting styleframes and 3D designs around a simple circle motif, rendered with Redshift for depth and texture. Early on, I focused on bold visual expressions, but the real lesson emerged mid-process: "less is more." Composition and art direction drove the narrative, yet flexibility was key, iterating as the piece evolved taught me that even the cleanest concepts adapt to stay compelling.

© 2025 Hayley An

7+ years of experience in broadcasting and media, creating motion graphics to tell meaningful stories.

Recently graduated with an MFA in Graphic Design from ArtCenter College of Design. Excited to explore new opportunities—let's connect and chat about design or any upcoming projects!

SAY HI VIA EMAIL OR IG @NEWOAHNA ! ☺

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SAY HI VIA EMAIL OR IG @NEWOAHNA ! ☺