Brand Identity Development

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Motion Design

HAYLEY AN

HAYLEY AN

Motion Design

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Brand Identity Development

  • TMI

My passion for art and design began in my teenage years but truly took shape when I moved 6,248 miles from home a decade ago. Fascinated by media art and film, I found my creative home in motion graphics and pursued it with a BFA from Otis.

Before returning to school for a Master’s at ArtCenter, I explored new passions, including music production—a natural extension of my six years of accordion lessons as a child. Music has since become a key part of my creative expression, enhancing my passion projects and career in motion graphics, brand identity, and exhibit design.

My work is rooted in the belief that creativity thrives where disciplines overlap. Whether music informs visuals or design borrows from the rhythm of the dance floor, I’m driven by the idea that art reflects connection, movement, and shared experiences. This belief keeps me experimenting, learning, and finding new ways to infuse rhythm into everything I create.

Before returning to school for a Master’s, I explored new passions, including music production—a natural extension of my six years of accordion lessons as a child. Music has since become a key part of my creative expression, enhancing my passion projects and career in motion graphics, brand identity, and exhibit design."

My work is rooted in the belief that creativity thrives where disciplines overlap. Whether music informs visuals or design borrows from the rhythm of the dance floor, I’m driven by the idea that art reflects connection, movement, and shared experiences. This belief keeps me experimenting, learning, and finding new ways to infuse rhythm into everything I create.

My passion for art and design began in my teenage years but truly took shape when I moved 6,248 miles from home a decade ago. Fascinated by media art and film, I found my creative home in motion graphics and pursued it with a BFA from Otis.

Before returning to school for a Master’s at ArtCenter, I explored new passions, including music production—a natural extension of my six years of accordion lessons as a child. Music has since become a key part of my creative expression, enhancing my passion projects and career in motion graphics, brand identity, and exhibit design.

My work is rooted in the belief that creativity thrives where disciplines overlap. Whether music informs visuals or design borrows from the rhythm of the dance floor, I’m driven by the idea that art reflects connection, movement, and shared experiences. This belief keeps me experimenting, learning, and finding new ways to infuse rhythm into everything I create.

Experience

Motion Designer

Contributed to motion content across RADII’s editorial platform, focused on youth culture, fashion, and art in China.

Brand Collaboration: East West Bank

Motion Designer

Contributed to motion packages, branded content, and marketing materials that elevated REVOLT’s presence across digital, social, TV, and event platforms.

Brand Collaboration: AT&T, Fox Entertainment.

Art Director

Led art direction for social media campaigns, delivering visually impactful and strategic designs that enhanced brand engagement and visibility.

Agency Client: Richard Mille, IE University.

Contributed to:

Google

Typography Motion Assets

NBA China

Social Campaign Pitch Design

Tencent Games

Video Series Motion Assets

sasa coffee

Art Direction, Marketing Assets, Merch Design

Fleur de Prairie

Social Campaign Design and Animaiton

MORE PROJECTS

Brand Concept, Art Direction, Brand Design, Motion Design

Branding | Rebrand

2025

Research, Concept, Creative Direction, Art Direction, Visual Identity

MFA Thesis

2025

Art Direction, Motion Design, Merch Design, Project Cordinator

Branding | Brand Launch

2025

Brand Concept, Art Direction, Brand Design, Motion Design, UI Design

Branding | Rebrand

2024

Story, Art Direction, Design, Animation

Motion | 3D Animation

2024

Story, Art Direction, Design, Animation

Motion | 3D Animation

2024

Brand Concept, Strategy, Art Direction, Brand Design, Motion Design

Branding | Rebrand

2023

Design, Animation

Motion | Show Pacakge

2019

Brand Design, Motion Design

Branded Content | Event

2019

Design, Animation

Motion | Editorial

2023

Design, Animation

Motion | Editorial

2023

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