Hayley An-Portfolio

Work

Play

Brand Identity Development

Motion Design

Brand Identity Development

Work

Play

Space Adventures

Why rebrand?

Space Adventures as one of the first space travel agencies pioneered space tourism. They faced some setbacks due to lawsuits and needed to gain industry impact. Recognizing its brand image is not quite suitable as a luxury travel experience. The rebrand aims to shape the brand into a luxurious premium brand with a comprehensive redesign and strategic conferences to enhance its image and customer understanding. The goal is to establish a future-forward, innovative, and elegant presence in space tourism.

Role

strategy, Art Direction, visual design,
Spatial Design, motion design.

The system utilizes the playfulness of negative cutting for the logo letters, with the D serving as a frame to convey the tagline 'Worth the wait, every frame'—not only as a graphical element but also as an emotional value. It evokes the idea of a portal, taking the audience on a journey through film development, learning to shoot analog, and participating in community gatherings.

Enhancing user experiences to better meet the needs of clients, expanding points of contact by hosting offline events that are gaining increased interest from potential customers, and engaging with existing clients more effectively.