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Hayley An

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Hayley An

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Hayley An

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Space Adventures: Space Travel Agency Rebrand

Role:

Strategy, Art Direction, Visual Design,
Spatial Design, Motion Design.

Why Rebrand?

Space Adventures, as one of the first space travel agencies, pioneered space tourism. They faced some setbacks due to lawsuits and needed to gain industry impact. Recognizing that its brand image is not quite suitable for a luxury travel experience. The rebrand aims to reposition Space Adventures as a luxurious, innovative brand for ultra-high-net-worth travelers—elevating its image and impact in space tourism through a comprehensive redesign and refined strategy.

Core Concept

Transforming a standard corporate brand into a premium experience by drawing inspiration from the elegance and adventurous spirit of space exploration, specifically, the journey from Earth to the Moon, through refined visual elements that evoke the look and feel of spacecraft and outer space.

Execution

The brand identity comes to life through a cohesive visual system inspired by space exploration—featuring a dynamic logo, refined color palette, blueprint-inspired graphics, and celestial textures—creating an aspirational and unified experience across all touchpoints.

Strategy

One of the brand’s key strategies is to educate the public and attract potential customers, expanding into a separate conference identity that showcases the possibilities of space travel.

Spatial Identity

Supporting this strategy, the conference is set within two custom-designed domes that immerse attendees in the spirit of exploration. The design elements adapted brand colors, cohesive visual language, large-scale photography, blueprint-inspired graphics, and interactive installations. These are curated to tell the story of space travel in an engaging, accessible way.