It's Okay to Slow Down: PSA for Non-profit
Role:
Story, Art Direction,
Motion Design, Animation.
Core Concept
Process
The biggest challenge when working on this project is a compelling narrative. After exploring multiple story directions, I landed on a retrospective tone—one that blends nostalgia with modern execution. The final piece merges 3D and 2D elements seamlessly, creating a cohesive flow that feels both polished and purposeful.
Key Takeaway
Technical experimentation: testing Redshift vs. Standard renders in C4D (it only works when it serves the story).
The editing in After Effects: subtle animations transformed renders into a cohesive experience.
