The Lot Radio is an independent, non-profit online station streaming 24/7 from a reclaimed shipping container in NYC. The rebranding shifts focus to a more dynamic community and creative collaboration, enhancing its identity beyond just streaming.
The design inspiration comes from the patterns found in electronic music and the specific location in New York—a triangular abandoned lot. The overall system features elongated shapes that interact with both electronic sounds and the blocky visualizations characteristic of the station's environment. Secondary elements like spray paint and stickers enhance the authenticity of the underground music scene, drawing additional inspiration from the station's decorations. Vibrant colors unify all these components, creating an expressive and dynamic atmosphere that feels both open and cohesive.
keywords
Mixed
open
Free
Authentic
Expressive
Brand eLEMENTS
Enhance brand presence, expand digital engagement, and deepen ties to the underground music scene. Create a more immersive digital experience and an organized content system.
