This visual journey highlights constructed myths and cultural conflicts, encouraging discussions about the American West's interconnected elements.
The design is inspired by the iconic Western movies of John Wayne, which depict a seemingly ideal and adventurous heroic life. It incorporates film set props intermingled with hidden Indigenous symbols, such as carpets and instruments, to reveal underlying signs of cultural conflict. Using dramatic lighting and cinematic composition, the design aims to create an unsettling atmosphere that evokes curiosity in the target audience.