Execution:
Teaming up with Allergy Studio, we brought this vision to life through raw, authentic storytelling. We shifted our focus from polished perfection to the true essence of SASA: the farmers, the land, and the craft. African heritage inspired the logo and patterns, complemented by a symmetrical and modern design that strikes the perfect balance between culture and commercial appeal.
Teaming up with Allergy Studio, we brought this vision to life through raw, authentic storytelling. We shifted our focus from polished perfection to the true essence of SASA: the farmers, the land, and the craft. African heritage inspired the logo and patterns, complemented by a symmetrical and modern design that strikes the perfect balance between culture and commercial appeal.
Art Direction:
The art direction for SASA embraces modern typography and bold textures to complement the logo’s symmetrical elegance, while rich, warm colors and fashion-forward photography evoke a behind-the-scenes lookbook feel—more about the culture and lifestyle surrounding them. Social posts, packaging, and merch balance chic minimalism with tactile depth, using bold colors, icons, patterns, and documentary-style imagery that feels elevated yet intimate.
The art direction for SASA embraces modern typography and bold textures to complement the logo’s symmetrical elegance, while rich, warm colors and fashion-forward photography evoke a behind-the-scenes lookbook feel—more about the culture and lifestyle surrounding them. Social posts, packaging, and merch balance chic minimalism with tactile depth, using bold colors, icons, patterns, and documentary-style imagery that feels elevated yet intimate.
