Brand Identity Development

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Motion Design

HAYLEY AN

HAYLEY AN

Motion Design

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Brand Identity Development

RHYVRB

Why is it relevant?

This project began with a simple question: What if design moved to a beat? I explored rhythm as a hidden language—something that exists not just in music, but in the layers of shapes, forms, and colors.

At its core, it’s about connection. By treating design elements like audio tracks (stacking, mixing, remixing them), I wanted to create immersive, multi-sensory experiences that shake up how we approach creativity. Through workshop of treating visual graphical elements as a beat making essense, receiving positive feedback. My work is rooted in two worlds: underground club culture and rhythmanalysis.

This project began with a simple question: What if design moved to a beat? I explored rhythm as a hidden language—something that exists not just in music, but in the layers of shapes, forms, and colors.

At its core, it’s about connection. By treating design elements like audio tracks (stacking, mixing, remixing them), I wanted to create immersive, multi-sensory experiences that shake up how we approach creativity. Through workshop of treating visual graphical elements as a beat making essense, receiving positive feedback. My work is rooted in two worlds: underground club culture and rhythmanalysis.

Rhythm as a Message, a Medium.

Rhythm as a Message, a Medium.

Rhythm as a Message, a Medium.

Role

rESEARCH, CONCEPT, Art Direction,
CREATIVE DIRECTION, VISUAL DESIGN.

rESEARCH, CONCEPT, Art Direction,
CREATIVE DIRECTION, VISUAL DESIGN.

Through the utilization of a MIDI controller, Ableton Live, and TouchDesigner, I investigated the relationship between sound and visual representation, creating dynamic, synchronized experiences. A prototype workshop provided designers with an environment to re-engage with their creativity through creation of rhythm, while an interactive installation displayed the output, incorporating sound, visuals into an immersive, multi-sensory experience.

Foundation

As part of the research, I conducted interviews with designers who have musical background, such as the author of Clubbed' the organizer of an LA underground party and creative director, and a brand designer who also attended underground raves. These sessions provided singular access to the intersection of rhythm, design, and cultural movements, the foundation of the project.

RHYVRB examines how rhythm builds perception, movement, and collective energy in order to translate multisensory experience into an activist design movement, reshaping graphic design through collective expression.

RHYVRB examines how rhythm builds perception, movement, and collective energy in order to translate multisensory experience into an activist design movement, reshaping graphic design through collective expression.

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