Core Concept
RHYVRB examines how rhythm builds perception, movement, and collective energy in order to translate multisensory experience into an activist design movement, reshaping graphic design through collective expression.
RHYVRB examines how rhythm builds perception, movement, and collective energy in order to translate multisensory experience into an activist design movement, reshaping graphic design through collective expression.
Foundation
As part of the research, I conducted interviews with designers who have musical background, such as the author of Clubbed' the organizer of an LA underground party and creative director, and a brand designer who also attended underground raves. These sessions provided singular access to the intersection of rhythm, design, and cultural movements, the foundation of the project.
As part of the research, I conducted interviews with designers who have musical background, such as the author of Clubbed' the organizer of an LA underground party and creative director, and a brand designer who also attended underground raves. These sessions provided singular access to the intersection of rhythm, design, and cultural movements, the foundation of the project.