Hayley An is a L.A. and Shanghai based designer who specializes in Brand Identity Development and Motion Design

Hayley An is a L.a. and Shanghai based designer who specializes in Brand Identity Development and Motion Design.

Hayley An is a L.A. and Shanghai based designer who specializes in Brand Identity Development and Motion Design

RHYVRB

RHYTHM AS MESSAGE

inspiring and supporting
photographers of
all levels

inspiring and supporting
photographers of
all levels

Grounded in rhythmanalysis and club culture.

Role

Research

Research

Concept

creative direction

Art Direction

Visual Identity

Through the utilization of a MIDI controller, Ableton Live, and TouchDesigner, I investigated the relationship between sound and visual representation, creating dynamic, synchronized experiences. A prototype workshop provided designers with an environment to re-engage with their creativity through creation of rhythm, while an interactive installation displayed the output, incorporating sound, visuals into an immersive, multi-sensory experience.

RHYVRB examines how rhythm builds perception, movement, and collective energy in order to translate multisensory experience into an activist design movement, reshaping graphic design through collective expression.

Structure Meets Creativity

Structure Meets Creativity

Typography plays a significant role in this project, where I customized the typeface for the logo and extended it into a complete family. Complementing the heaviness of the main character of the logo, the serif serves as the headliner, while the monospace font is utilized for subheadlines and body text. Together, all three achieve a sophisticated overall feel while also evoking the idea of film negatives and film frames.

Research informs Creation

As part of the research, I conducted interviews with designers who have musical background, such as the author of Clubbed' the organizer of an LA underground party and creative director, and a brand designer who also attended underground raves. These sessions provided singular access to the intersection of rhythm, design, and cultural movements, the foundation of the project.

7+ years of experience in broadcasting
and media, creating motion graphics
to tell meaningful stories.

Recently graduated with an MFA in Graphic Design from ArtCenter College of Design. Excited to explore new opportunities—let's connect and chat about design or any upcoming projects!

SAY HI VIA EMAIL OR IG @NEWOAHNA ! ☺

7+ years of experience in broadcasting and media, creating motion graphics
to tell meaningful stories.

Recently graduated with an MFA in Graphic Design from ArtCenter College of Design. Excited to explore new opportunities—let's connect and chat about design or any upcoming projects!

SAY HI VIA EMAIL OR IG @NEWOAHNA ! ☺

© 2025 Hayley An

7+ years of experience in broadcasting and media, creating motion graphics to tell meaningful stories.

Recently graduated with an MFA in Graphic Design from ArtCenter College of Design. Excited to explore new opportunities—let's connect and chat about design or any upcoming projects!

SAY HI VIA EMAIL OR IG @NEWOAHNA ! ☺

© 2025 Hayley An